AI in CRM: Transforming Customer Engagement
Today, we live in a customer-centric era, where customer relationship management (CRM) is necessary for business success. Customer Relationship Management enables businesses to build lasting relationships with customers and drive growth. In recent years, the integration of Artificial Intelligence (AI) has propelled CRM systems to new heights, revolutionizing how businesses interact with and understand their customers. But the question is, How does AI improve CRM? Can businesses benefit from AI-enhanced CRM so...
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